Over 50% of the UK want to moderate their alcohol.

Tap into this majority demographic by offering sessionable spirit options. Health-conscious customers, customers with other commitments, or customers who prefer to consume less alcohol will be more likely to choose your bar over competitors that lack these choices and purchase more drinks than they would do otherwise.

There are customers who don't have the option to moderate.

Customers who can only drink one or two regular-strength drinks due to various reasons (limited alcohol tolerance, health kick, early start etc.) might end their evening early or not order as frequently. Offering lighter options encourages them to stay longer and order more, boosting your average transaction value.

A lot of drinkers want to find balance between socialising and wellbeing.

Providing a sessionable spirit drink option demonstrates your commitment to catering to health-conscious customers who are looking to enjoy beverages with lower calorie and alcohol content.

Promoting responsible drinking is a must these days.

By offering a lighter alternative, you create a more inclusive environment where everyone can find something they enjoy, regardless of their alcohol preferences. Sessionable spirit drinks align with responsible drinking goals by providing customers with a choice that allows them to enjoy without excessive alcohol consumption.

The wellbeing trend is here to stay and will continue to more prevelant in all areas of our lives.

The trend towards healthier lifestyles has led to increased demand for lower-alcohol options. Providing sessionable spirit drinks positions your establishment as current and in touch with consumer preferences

Create 'sessionable' variations of classics to increase sales and options to those interested in moderating

Light spirit drinks can introduce unique flavour profiles that set your establishment apart, attracting customers seeking novel taste experiences.

Happier Hours and Sessionable Sundays are just some of the promotional opportunities that work

Incorporating sessionable spirit options into happy hour specials or promotions encourages customers to explore these choices, boosting sales during specific times of the day or week.

New offerings, flavours and drink options provide more sales opportunities.

Offering a wider range of premium or higher-priced sessionable spirit options allows for upselling to customers looking for unique or exclusive choices, increasing the average order value.