What is a Session Spirit?
A session spirit is a mid-range spirit designed for full strength taste but at half the strength. It is a new trend in the beverage industry that caters to modern drinking habits.
Why has the session spirit emerged?
The session spirit has emerged due to a shift in the industry and the changing drinking habits of people, especially in the UK. In recent years, there has been a growing interest in lower alcohol content beverages that still offer a satisfying taste experience.
Shift in the industry
The beverage industry has witnessed a significant shift towards healthier and more mindful consumption. People are becoming more conscious of their alcohol intake and are seeking alternatives that allow them to enjoy the flavors without the high alcohol content.
Modern drinking habits in the UK
In the UK, there has been a noticeable change in drinking habits. The younger generation, in particular, is opting for lower alcohol options, driven by health concerns, social responsibility, and a desire for more balanced lifestyles.
How does a session spirit work?
A session spirit is crafted using a unique distillation process that retains the full flavour profile of the spirit while reducing the alcohol content. This process allows consumers to enjoy the taste they love without the same level of intoxication.
The benefits of session spirits
Session spirits offer several benefits to consumers. Firstly, they provide a more responsible drinking option, allowing individuals to enjoy a drink without the same level of alcohol-induced impairment. Secondly, session spirits allow for longer and more relaxed drinking sessions, as they have a lower alcohol content. Lastly, they offer a wider range of flavour profiles, catering to different taste preferences.
Conclusion
The emergence of session spirits in the beverage industry is a response to the changing drinking habits and preferences of consumers. These mid-range spirits provide a full strength taste experience with reduced alcohol content, allowing individuals to enjoy their favourite flavours in a more responsible and balanced way.
